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Upeo Africa Technologies
Upeo Africa Technologies, Mombasa

Digital Marketing

Ad spend without a target is just spend. The marketing experts at Upeo Africa Technologies run Google Ads, Meta, email, and content for businesses in Kenya and across Africa, tracked against leads and sales so you can see what each shilling returned.

How we help

Our marketing experts agree what a lead or a sale is worth before any budget is spent, then build the campaigns against that number. Reach and impressions stay as diagnostics, not as the result we are trying to buy.

Each month you get a report in plain language: what our team spent, what it returned, what we are changing next, and why. There is no dashboard left for you to interpret on your own.

A short call, a clear plan, and a quote before you commit.

What Digital Marketing covers

Take the whole thing, or start with the one piece that is costing you most right now. Either way it is the same team and the same contract.

Google Ads & Search

Paid search aimed at people already looking to buy. Tight keyword targeting and negative lists so your budget goes to buyers rather than researchers and job seekers.

Social Media Marketing

Facebook, Instagram, TikTok, and LinkedIn, run as a channel that produces enquiries rather than a posting schedule. Content, community, and paid promotion working together.

Meta & Paid Social Ads

Paid campaigns built on real audience definitions and creative made for the feed. Tested against each other so spend concentrates on the version that actually converts.

Email Marketing & Automation

The channel you own outright, and the cheapest place to earn repeat business. Sequences that follow up automatically instead of relying on somebody remembering.

How Upeo Africa Technologies delivers Digital Marketing

  1. Step

    Goals and tracking

    We agree what a lead or sale is worth before spending anything, then set up conversion tracking so the numbers can be trusted.

  2. Step

    Audience and channel plan

    Where your buyers actually are and what they respond to, so budget goes to two channels properly rather than five badly.

  3. Step

    Creative and campaign build

    Copy, graphics, and video made for the platform and your brand, with variants built to be tested against each other.

  4. Step

    Launch and optimise

    We start deliberately small, find what converts, then move budget toward it and cut what does not.

  5. Step

    Report and scale

    A plain-language monthly report: spend, results, cost per result, and what we are changing next.

Questions, answered

The things clients ask us before they commit. If yours is not here, ask it directly and we will answer it straight.

What budget do we need to start?
It depends on what a customer is worth to you, which is where we start rather than with a package price. We would rather run a smaller budget properly and prove the return than spend big and guess.
How do we know the spend is actually working?
We set up conversion tracking before spending anything, so leads and sales are attributed to the campaigns that produced them. Your monthly report states spend, results, cost per result, and what we are changing next.
Do you handle the content and creative too?
Yes. Our marketing experts write the copy, and our designers produce the graphics and video, in your brand and for the platform. Campaigns that wait on a client to send assets tend to stall.
Google5.0

Rated 5.0 by our clients on Google. We'd love to earn yours too.

Review us on Google

Often paired with

All services

Custom Web Applications

Spreadsheets and off-the-shelf tools stop fitting once the work outgrows them. Our developers build the web platform around the way your team actually works, so people stop keeping a second system on the side.

Get this service, Custom Web Applications

Mobile App Development

Your customers buy on a phone, often on a weak connection, and they pay with mobile money. Our developers build Android and iOS apps for those conditions, then take them live on both stores.

Get this service, Mobile App Development

Websites & Portals

A slow website loses the visitor who never calls. Our developers and designers build search-ready sites that load on mobile data and give your own team a way to update them.

Get this service, Websites & Portals

Ready to start with Digital Marketing?

Tell us what you are trying to solve. We will scope it with you and put a clear plan, timeline, and quote in front of you before you commit to anything.

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